Marketing Manager

About Us:

Yellowstone Local is a staffing and recruiting agency dedicated to supporting the skilled trades industry. We connect high-performing talent with growing home service companies across the U.S. Our clients—leaders in HVAC, plumbing, electrical services, and beyond—depend on skilled professionals to help drive their business growth. At Yellowstone Local, we take pride in matching the right people with the right opportunities, ensuring long-term success for both our clients and candidates.

Position Overview:

We are seeking a proactive Marketing Manager with strong execution skills and digital marketing expertise to oversee multiple brands. In this remote role, you will drive inbound leads through local SEO strategies, optimize Google Business Profiles, manage website content updates, and handle day-to-day marketing requests with urgency and ownership.

Key Responsibilities:

• Optimize and maintain multiple Google Business Profiles (GBPs)

• Develop and update location-specific landing pages

• Identify and target new service areas with effective address strategies

• Track and report on local search rankings, traffic, and lead generation

• Perform timely updates to websites, promotional materials, and content

• Manage and execute social media campaigns across various brands

• Monitor social engagement and work to improve online visibility

• Collaborate with internal teams to develop creative briefs and graphics

• Assist with managing digital ad campaigns on platforms like Facebook and Google

• Write or edit compelling copy for ads, web pages, and marketing materials

• Respond promptly to marketing support requests with same-day execution when possible

• Maintain marketing calendars, lead tracking, and vendor performance records

• Research and implement new marketing tools and AI software to boost efficiency

Why Work With Yellowstone Local:

• 100% remote role with flexible scheduling (depending on client needs)

• Work with respected brands in the skilled trades industry

• Training and support are provided by both Yellowstone Local and the client

• Long-term growth opportunities are available based on performance

What’s In It For You:

• Competitive hourly pay $7 - $10/hour USD (Varies depending on experience level)

• Full-time (40 - 45 hours/week, some weekends included)

• Client-specific benefits may be included depending on placement

What We're Looking For:

• Excellent verbal and written English communication

• 2–3 years of marketing execution experience, ideally in home services

• Strong skills in local SEO and Google Business Profile optimization

• Experience managing websites with CMS platforms like WordPress or Wix

• Familiarity with graphic design (Canva, Adobe) and automation tools (Zapier, Google Workspace)

• Ability to work independently, manage multiple brands, and meet deadlines

• Reliable remote work setup with stable internet

• Availability to work U.S. business hours and weekends if needed

• Experience with ServiceTitan, Podium, or similar platforms (preferred)

• Marketing background in the U.S. home service industry (preferred)

• Prior agency or in-house role supporting skilled trades (preferred)

• Knowledge of hyper-local marketing strategies (preferred)

• Familiarity with AI tools for content creation or process improvement (preferred)